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eBook Vst
Disponibilidad: En existencia
ISBN: 9780273786573
Precio sin IVA:
$ 132.300,00

Edición: 6
Copyright: 2015
Páginas: 1

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Digital Business and E-Commerce Management (ebook)


By Dave Chaffey

Descripción:

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.