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eBook Vst
Disponibilidad: En existencia
ISBN: 9781292159157
Precio sin IVA:
$ 151.000,00

Edición: 2
Copyright: 2019
Páginas: 976

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Managerial Economics and Strategy: Global Edition (ebook)

By Jeffrey M. Perloff, James A. Brander


The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The 2nd Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

Chapter 1 Introduction
Chapter 2 Supply and Demand
Chapter 3 Empirical Methods for Demand Analysis
Chapter 4 Consumer Choice
Chapter 5 Production
Chapter 6 Costs
Chapter 7 Firm Organization and Market Structure
Chapter 8 Competitive Firms and Markets
Chapter 9 Monopoly
Chapter 10 Pricing with Market Power
Chapter 11 Oligopoly and Monopolistic Competition
Chapter 12 Game Theory and Business Strategy
Chapter 13 Strategies over Time
Chapter 14 Managerial Decision Making Under Uncertainty
Chapter 15 Asymmetric Information
Chapter 16 Government and Business
Chapter 17 Global Business