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eBook Vst
Disponibilidad: En existencia
ISBN: 9781292033716
Precio sin IVA:
$ 116.000,00

Edición: 6
Copyright: 2013
Páginas: 208

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Market-Based Management: Pnie (eBook)


By Roger Best

Descripción: Managing dissatisfied customers is equally important, as dissatisfied customers are often unprofitable and likely to share their dissatisfaction. Social networking sites and other Internet communication channels make it easier than ever for dissatisfied customers to share their experiences with large numbers of other individuals.


Contenido:
Glossary 
1. Customer Focus, Customer Performance and Profit Impact 
2. Marketing Metrics and Marketing Profitability 
3. Market Potential, Market Demand, and Market Share 
4. The Customer Experience and Value Creation 
5. Market Segmentation and Segmentation Strategies 
6. Competitive Position and Sources of Advantage 
7. Product Positioning, Branding, and Product Line Strategies 
8. Value-Based Pricing and Pricing Strategies 
9. Marketing Communications, Social Media, and Customer Response 
10. Portfolio Analysis and Strategic Market Planning
11. Defensive Strategies 
12. Offensive Strategies 
13. Building a Marketing Plan 
14. Marketing Metrics, Performance, and Strategy Implementation 
15. Market-Based Management and Financial Performance