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eBook Vst
Disponibilidad: En existencia
ISBN: 9780273778882
Precio sin IVA:
$ 121.800,00

Edición: 4
Copyright: 2015
Páginas: 560

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Marketing Management (ebook)


By Svend Hollensen

Descripción:

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships