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eBook Vst
Disponibilidad: En existencia
ISBN: 9781292097428
Precio sin IVA:
$ 132.300,00

Edición: 4
Copyright: 2016
Páginas: 576

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Entrepreneurship. Starting and Operating A Small Business: Global Edition (ebook)

By Steve Mariotti, Caroline Glackin


For courses in Entrepreneurship, Small Business Management, and Starting a Business.     A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.   In its 4th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalise different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.   The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

CHAPTER 1: Entrepreneurs Recognize Opportunities
CHAPTER 2: The Business Plan: Road Map to Success
CHAPTER 3: Creating Business from Opportunity
CHAPTER 4: Exploring Your Market
CHAPTER 5: Developing the Right Marketing Mix and Plan
CHAPTER 6: Smart Selling and Effective Customer Service
CHAPTER 7: Understanding and Managing Start-Up, Fixed, and Variable Costs
CHAPTER 8: Using Financial Statements to Guide a Business
CHAPTER 9: Cash Flow and Taxes
CHAPTER 10: Financing Strategy & Tactics
CHAPTER 11: Addressing Legal Issues and Managing Risk
CHAPTER 12: Operating for Success
CHAPTER 13: Management, Leadership, & Ethical Practices
CHAPTER 14: Franchising, Licensing, and Harvesting: Cashing in Your Brand