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Disponibilidad: En existencia
ISBN: 9781292150772
*Precio sin IVA: $ 126.000,00
Edición: 9
Copyright: 2017
Páginas: 624

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Global Marketing Gep9 (eBook)


By Keegan

Descripción:
Global Marketing, ninth edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. the authors also provided a set of conceptual and analytical tools that prepare students to successfully apply the 4Ps to global marketing.



Contenido:
Part One Introduction
Part Two The Global Marketing Environment
Part Three Approaching Global Markets
Part Four The Global Marketing Mix