PRODUCTO DIGITAL: Guide To Manag Comm Pnie10 (eBook)

By Mary Munter
Descripción: Managerial communication is different from other kinds of communication. Why? Because in a business or management setting, the most brilliant message in the world will do you no good unless you achieve your desired outcome. Therefore, instead of thinking of communication as a straight line from a sender to a receiver, visualize communication as a circle, as shown below, with your success based on achieving your desired audience response.

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Contenido:
1. Communication Strategy 
2. Writing: Composing Efficiently 
3. Writing: Macro Issues 
4. Writing: Micro Issues 
5. Speaking: Verbal Structure 
6. Speaking: Nonverbal Skills 
7. Speaking: Visual Aids 
Appendix: Writing Correctly: Grammar 
Bibliography 
Index

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Material: