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ISBN: 9780273721376
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The Business of Sport Management, 2/e (e-Book VS 12m)


By John Beech; Simon Chadwick

Descripción:

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations.  It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy.  Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

 



Contenido:

Preface

Section A – The Context of Sport
1 Introduction: The Commercialisation of Sport
2 Governance in Sport
3 Ethics in Sport  
4 The Role of the State in Sport  
5 The Economics of Competitive Balance in Sport 
6 The Impacts of Sport  

Section B - Business Functions applied to Sport
7 Organisational Behaviour in Sport Organisations 
8 Human Resource Management in Sport
9 Branding and Marketing in Sport
10   Sports Finance 
11   Managing small and not-for-profit sports organisations 
12   Strategy and Environmental Analysis in Sport
13   Managing Sport Operations: Quality, Performance and Control 
14 The Internet, Online Social Networks, and the Fan Digital Experience

Section C – Sport Management Issues
15 Sports and the Law
16   Sport Event and Facility Management 
17   Sport Sponsorship and Endorsement
18   Sport Broadcasting  
19   Risk Management in Sport
20   The Sports Betting Industry  
21   Sports Retailing and Merchandising  
22   Sports Media and PR
23   The Internationalisation of Sport  
24 Sports Agents and Intermediaries

 




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