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International Businness (Ebook)

Universidad

 

Autor(es): S. Tamer Cavusgil
ISBN: 9781292152844
Edición: 4
Copyright: 2017
Idioma: ENG
Precio:
$904.00
Serie: Administración y Economía
Dimensiones: 0/0/0 Peso: 1 grs
Más información:
Ingresa código para descargar e-Book
  Cantidad:  
    Today’s students are diferent!
    The current generation of college students are Millennials. In creating the fourth edition of Cavusgil, Knight, and Riesenberger (CKR 4e), we have designed a textbook with this important group in mind. Millennials share distinctive characteristics: 

    - Dynamic attention spans Tendency to multitask.
    - Visual learners accessing content from exhibits, photos, maps, and digital content, usually 
    - Through high-tech devices. 
    - Need to stay connected through social media and their networks.
    - Work well in teams Sheltered and special Optimistic Need to achieve.
    - Bear increased pressure to perform.
    Part 1 Foundation Concepts 
    Part 2 The Environment of International Business 
    Part 3 Strategy and Opportunity Assessment
    Part 4 Entering and Working in International Markets 
    Part 5 Functional Area Excellence