The 3rd Edition of this ever-popular course combines new material with the
features that have made it a best seller. The course includes reading texts from
the Financial Times© and case studies which enable your students to use English
in authentic business situations. After completing the case studies students are
motivated to view the case study commentaries on the DVD-ROM that provide
opinions from successful consultants who work in the real world of business. New
Business Across Cultures spreads also focus on the cultural issues that they need
to be aware of to be successful in today’s global business environment.