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Disponibilidad: En existencia
ISBN: 9781292220567
*Precio sin IVA: $600.00
Edición: 4
Copyright: 2018
Páginas: 512

Business Intelligence, Analytics, and Data Science. A Managerial Perspective

By Ramesh Sharda, Dursun Denle, Efraim Turban

Descripción: For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.

Chapter 1 An Overview of Business Intelligence, Analytics, and Data Science 29
Chapter 2 Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization 79
Chapter 3 Descriptive Analytics II: Business Intelligence and Data Warehousing 153
Chapter 4 Predictive Analytics I: Data Mining Process, Methods, and Algorithms 215
Chapter 5 Predictive Analytics II: Text, Web, and Social Media Analytics 273
Chapter 6 Prescriptive Analytics: Optimization and Simulation 345
Chapter 7 Big Data Concepts and Tools 395
Chapter 8 Future Trends, Privacy and Managerial Considerations in Analytics 443
Glossary 493
Index 501