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Disponibilidad: En existencia
ISBN: 9781292160696
Precio sin IVA:
$ 132.300,00

Edición: 8
Copyright: 2017
Páginas: 608

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Business In Action Gep8 (eBook)

By Bovee & Hill

Major Changes and Improvements in This Edition
Here are the major changes in the Eighth Edition of Business in Action:
• Five new chapter-opening vignettes with chapter-ending case studies:
Chapter 2: The forecasting challenges faced by Apple when the company was planning the launch of its iPhone 6 models
Chapter 3: Cisco’s successful merger-and-acquisition process, defying the odds when it comes to
buying other companies
Chapter 8: The Mexican building-materials giant Cemex’s innovative use of custom collaboration
platform to help its global workforce solve pressing business challenges
Chapter 11: Zappos’ unconventional strategies for finding and attracting unconventional
Chapter 16: GoPro’s smart use of social media to build awareness of and demand for its rugged
action cameras
• More than three dozen new review, analysis, and application questions and student projects
• Fourteen all-new exhibits and 45 updated or redesigned exhibits, further expanding
Business in Action’s unmatched selection of value-added instructional visuals
• Coverage of the revolution in mobile connectivity and the many ways mobile is reshaping business

Part 1: Setting The Stage: The Business of Business
Part 2: Building the Framework: Business Ownership and Entrepreneurship
Part 3: Guiding the Enterprise: Leadership,Organization, and Operations
Part 4: Supporting the Workforce: Motivation and Human Resources
Part 5: Satisfying the Customer: Marketing,Sales, and Customer Support
Part 6: Managing the Money: Accounting and Financial Resources